What I’m Eyeing This Black Friday

by Laurie Ferraro | Nov 24, 2024 | Fashion, Life, Shopping

BARBOUR JACKET | SHOULDER BAG

I just got back from what felt like a blink-and-you-miss-it trip to Canada. Visiting family is always such a grounding experience, and I was hoping for a longer stay, but work called—well, Iceland did, technically. One minute I was sipping coffee with my mum, watching the snowfall, and the next I was fumbling for gloves I hadn’t packed, navigating -7°C winds, and marveling at how quickly a country can steal your heart (and your body heat).

Now that I’m back in London, I’ve been easing into the chaos of Black Friday. It’s one of those things I’ve always had a love-hate relationship with. On one hand, it’s a bit of a mad dash, isn’t it? Like the January sales but with more email notifications. On the other, it’s the perfect excuse to invest in pieces I’ve been stalking all year—especially from brands that care about craftsmanship, sustainability, and creating items you’ll wear for years, not weeks. For me, Black Friday isn’t about buying for the sake of buying; it’s about finally snagging those quality pieces that don’t just make your wardrobe—they make you feel like your best self.

Here are the brands I love, what I’m shopping for, and why you might want to join me.

& Other Stories

TRENCH COAT | JEANS | SHOULDER BAG 

There’s a reason I keep going back to & Other Stories—it’s classic without being boring and trendy without feeling like you’re trying too hard. Their knitwear is especially calling my name this year (think cozy, oversized, and perfect for layering under a structured coat). Black Friday deals make it the perfect time to grab those staples that somehow make you look put-together, even when you’re not. I’ve linked my favorites on:

Buckle-Belt Trench Coat

Belted Oversized Denim Jacket

Short Trench Coat Jacket

Tailored Strappy Waistcoat

Leather Knee Boots

Chunky Tall Leather Boots

Flattered

TOP  |  SKIRT  |  BOOTS 

Ah, Flattered boots. If you’ve ever wondered what footwear could survive London’s rain, Canada’s snow, and my general life chaos—it’s these. I’ve had my Lia Black Leather boots for years, and they still look just as good as the day they arrived. They’re sleek, timeless, and somehow make you feel like you have your life together, even when you’re running late (always me). This Black Friday, they’ve marked down both the Lia and Cass Leather Patent Black boots, so if you’re looking for something durable and effortlessly chic, now’s your chance.

Cass Leather Patent Black

Carmen Leather Patent Black

Frances Leather Black

Levi’s

501® Levi’s® Original Jeans

Let’s talk about jeans for a moment. Finding the right pair is like finding the perfect cup of tea—difficult but so worth it when you get it right. For me, Levi’s 501s are the jeans. They’re comfy but structured, classic but cool, and somehow get better with every wear (which is great because I basically live in them). Both the US and UK sites are running Black Friday deals, so if you’ve been searching for denim that will never let you down, this is the time to act.

501® 90’s Lightweight Jeans

501® Original Jeans

711™ Skinny Jeans

501® 90’s Shorts

Shona Joy

SATIN DRESS 

If there’s one brand that consistently delivers those “where did you get that?” moments, it’s Shona Joy. Their dresses are effortlessly elegant—perfect for weddings, date nights, or just those occasions when you want to feel a bit extra, I wore this powder blue dress to a wedding in Paris back in September, and honestly, I loved every second in it. It’s loose, soft, and ridiculously comfortable—basically the dream dress for dancing, eating, and just generally living your best life. I’ve spotted a few of their classics in the sale section, so if you’ve got a party or event coming up, I’d highly recommend taking a look.

Claude Lace Back Bias Maxi Dress

La Lune Cross-Draped Maxi Dress

La Lune High Neck Twist Maxi Dress

Reformation

LOW-RISE SHORTS |  BOOTS 

Reformation has a way of making you feel like you’ve got your life sorted—even if you don’t. Their basics under $100 are a dream if you’re building a capsule wardrobe, and their denim-on-denim sets are the kind of cool you don’t have to think too hard about. I’ve been loving their sale picks this year—particularly for those timeless, eco-friendly pieces that you can throw on and instantly look like you’ve made an effort.

Max Slim Tee

Nell Knit Top

Wiley Knit Top

Raelynn Knit Top

Away That Day

ONE PIECE SWIMSUIT

This one’s for my fellow swimwear obsessives. Away That Day has been a staple in my wardrobe for years, and their sustainable pieces strike that perfect balance between flattering and functional. With 30% off for Black Friday, now’s the time to grab a one-piece or suit of your choice you’ll feel amazing in—perfect for a holiday escape or just daydreaming about one.

Cannes Top – Black/Ivory

Rio Top – Espresso

Rio Top – Black

Mentone Half-Zip Knit Pullover

Black Friday can feel like a bit of a frenzy, but it’s also the perfect excuse to invest in pieces you’ll love for years to come. For me, it’s about finding those brands that align with what I value—quality, sustainability, and style that outlasts trends. 

If you want more details on my picks, head over to my LTK or follow me on Instagram for more styling tips, sale updates, and a peek into what I’m shopping for this season. Happy browsing—and remember, quality over quantity always!