Your Black Friday Shopping Guide: What I’m Buying

BARBOUR JACKET

 

After a week of travel and finally settling back into London, I’ve found myself reaching for my go-to staples—cozy sweaters, chic skirts, classic coats, and boots that somehow make every outfit feel effortless. With Black Friday sales rolling in, it’s got me thinking about the pieces I wear on repeat and the ones I’ve been quietly stalking all year.

If you’re also in the market for timeless, high-quality finds that you’ll actually love wearing, I’ve rounded up a few favorites that are worth the investment. Let’s dive into what’s caught my attention this season.

 

BOOTS

Frances Leather Black

Colette Leather Black

Maryana Block Boots

Cass Leather Patent Black

 

DRESSES 

 

Mayve Knit Dress, zoom image 0Mayve Knit Dress

Dana Knit Dress, zoom image 0Dana Knit Dress

LA LUNE HIGH NECK TWIST MAXI DRESS - CREAM_FLa Lune High Neck Twist Maxi Dress

Audrina Black Dress

 

Skirts

Brandy Skirt, zoom image 0Brandy Skirt

zoomed imageUtility Mini Skirt

RITA PLEAT MINI SKIRT - DEEP INDIGO_FPLEAT MINI SKIRT

 

Sweaters

Cashmere Boyfriend Sweater, zoom image 5Cashmere Boyfriend Sweater

LIMA SWEATER - Merino wool cable-knit sweaterLima Sweater

zoomed imageRelaxed Fit Knitted Sweater

 

Coats

zoomed imageBuckle-Belt Trench Coat

Scott Trench Coat

100% leather trench coat with belt - General planeLeather Trench Coat With Belt

 

Jeans

501® Original Jeans

501® ’90s Women’s Jeans

501® 90’s Lightweight Jeans

Cary High Rise Slouchy Wide Leg Jeans, zoom image 1Cary High Rise Slouchy Wide Leg Jeans

 

These are the sales I’m most excited about this Black Friday, featuring timeless pieces from brands I love and wear on repeat. Did you see any products you like? 

Head to the blog to shop my top finds, and don’t forget to check out my Instagram and LTK for more sale updates and styling ideas all weekend. Happy shopping!

 

 

What I’m Eyeing This Black Friday

What I’m Eyeing This Black Friday

BARBOUR JACKET | SHOULDER BAG

 

I just got back from what felt like a blink-and-you-miss-it trip to Canada. Visiting family is always such a grounding experience, and I was hoping for a longer stay, but work called—well, Iceland did, technically. One minute I was sipping coffee with my mum, watching the snowfall, and the next I was fumbling for gloves I hadn’t packed, navigating -7°C winds, and marveling at how quickly a country can steal your heart (and your body heat).

Now that I’m back in London, I’ve been easing into the chaos of Black Friday. It’s one of those things I’ve always had a love-hate relationship with. On one hand, it’s a bit of a mad dash, isn’t it? Like the January sales but with more email notifications. On the other, it’s the perfect excuse to invest in pieces I’ve been stalking all year—especially from brands that care about craftsmanship, sustainability, and creating items you’ll wear for years, not weeks. For me, Black Friday isn’t about buying for the sake of buying; it’s about finally snagging those quality pieces that don’t just make your wardrobe—they make you feel like your best self.

Here are the brands I love, what I’m shopping for, and why you might want to join me.

 

& Other Stories

 

TRENCH COAT | JEANS | SHOULDER BAG 

 

There’s a reason I keep going back to & Other Stories—it’s classic without being boring and trendy without feeling like you’re trying too hard. Their knitwear is especially calling my name this year (think cozy, oversized, and perfect for layering under a structured coat). Black Friday deals make it the perfect time to grab those staples that somehow make you look put-together, even when you’re not. I’ve linked my favorites on:

 

 

Buckle-Belt Trench Coat

 


zoomed image
Belted Oversized Denim Jacket

 

zoomed imageShort Trench Coat Jacket

 

zoomed image Tailored Strappy Waistcoat

 

zoomed imageLeather Knee Boots

 

zoomed imageChunky Tall Leather Boots

 

Flattered

 

TOP  |  SKIRT BOOTS 

 

Ah, Flattered boots. If you’ve ever wondered what footwear could survive London’s rain, Canada’s snow, and my general life chaos—it’s these. I’ve had my Lia Black Leather boots for years, and they still look just as good as the day they arrived. They’re sleek, timeless, and somehow make you feel like you have your life together, even when you’re running late (always me). This Black Friday, they’ve marked down both the Lia and Cass Leather Patent Black boots, so if you’re looking for something durable and effortlessly chic, now’s your chance.

 

Cass Leather Patent Black

 

Carmen Leather Patent Black

 

Frances Leather Black

 

Levi’s

501® Levi’s® Original Jeans

 

Let’s talk about jeans for a moment. Finding the right pair is like finding the perfect cup of tea—difficult but so worth it when you get it right. For me, Levi’s 501s are the jeans. They’re comfy but structured, classic but cool, and somehow get better with every wear (which is great because I basically live in them). Both the US and UK sites are running Black Friday deals, so if you’ve been searching for denim that will never let you down, this is the time to act.

 

501® 90's Lightweight Jeans 1501® 90’s Lightweight Jeans

 

501® Original Jeans

 

711™ Skinny Jeans

501® 90's Shorts 1501® 90’s Shorts

 

Shona Joy

 

SATIN DRESS 

 

If there’s one brand that consistently delivers those “where did you get that?” moments, it’s Shona Joy. Their dresses are effortlessly elegant—perfect for weddings, date nights, or just those occasions when you want to feel a bit extra, I wore this powder blue dress to a wedding in Paris back in September, and honestly, I loved every second in it. It’s loose, soft, and ridiculously comfortable—basically the dream dress for dancing, eating, and just generally living your best life. I’ve spotted a few of their classics in the sale section, so if you’ve got a party or event coming up, I’d highly recommend taking a look.

 

CLAUDE LACE BACK BIAS MAXI DRESS - BLACK_AClaude Lace Back Bias Maxi Dress

 

LA LUNE CROSS DRAPED MAXI DRESS - DESERT ROSE_FLa Lune Cross-Draped Maxi Dress

 

LA LUNE HIGH NECK TWIST MAXI DRESS - CREAM_FLa Lune High Neck Twist Maxi Dress

 

Reformation

 

LOW-RISE SHORTS BOOTS 

 

Reformation has a way of making you feel like you’ve got your life sorted—even if you don’t. Their basics under $100 are a dream if you’re building a capsule wardrobe, and their denim-on-denim sets are the kind of cool you don’t have to think too hard about. I’ve been loving their sale picks this year—particularly for those timeless, eco-friendly pieces that you can throw on and instantly look like you’ve made an effort.

 

Max Slim Tee, zoom image 1Max Slim Tee

 

Nell Knit Top, zoom image 0Nell Knit Top

 

Wiley Knit Top, zoom image 0Wiley Knit Top

 

Raelynn Knit Top, zoom image 0Raelynn Knit Top

 

Away That Day

ONE PIECE SWIMSUIT

This one’s for my fellow swimwear obsessives. Away That Day has been a staple in my wardrobe for years, and their sustainable pieces strike that perfect balance between flattering and functional. With 30% off for Black Friday, now’s the time to grab a one-piece or suit of your choice you’ll feel amazing in—perfect for a holiday escape or just daydreaming about one.

 

Cannes Top – Black/Ivory

 

Rio Top – Espresso

 

Rio Top – Black


Mentone Half-Zip Knit Pullover

Black Friday can feel like a bit of a frenzy, but it’s also the perfect excuse to invest in pieces you’ll love for years to come. For me, it’s about finding those brands that align with what I value—quality, sustainability, and style that outlasts trends. 

If you want more details on my picks, head over to my LTK or follow me on Instagram for more styling tips, sale updates, and a peek into what I’m shopping for this season. Happy browsing—and remember, quality over quantity always!

The Holiday Dress Edit You’ve Been Waiting For

LA LUNE PLUNGED CROSS BACK MAXI DRESS

 

When it comes to holiday dressing, I always lean on timeless style—and nothing’s more classic than a little black dress. It’s effortlessly chic, endlessly versatile, and the perfect choice for any festive occasion. Whether it’s a cozy dinner party, a glamorous night out, or just an excuse to dress up, you can never go wrong with this wardrobe MVP.

If you’re in need of a standout dress for your holiday events, I’ve got you covered with these picks:

 

1. Reformation Milkmaid-Style Dress

 

CONTESSA VELVET DRESSHEELED LEATHER ANKLE BOOTS

 

How short is too short? When this Reformation dress arrived, I was smitten. The milkmaid-inspired design is beyond adorable, and the corset-like bodice gives it a flirty, vintage vibe. Not to mention, the crinoline adds a playful, full-skirted effect.

Here’s the deal, though: this dress isn’t the most practical. If you’re planning to stay perfectly still, avoid stairs, and, under no circumstances, pick something up off the floor—it’s your perfect match. For those rare moments when you can say, “Anything that happens behind me is none of my business,” this dress will absolutely steal the show. Bonus: it makes your legs look so long!

 

2. Nadine Merabi Dresses: The Power Pair

 

When it comes to structured, jaw-dropping dresses, Nadine Merabi delivers every time. I couldn’t decide between these two, so naturally, I tried both.

 

EM BLACK DRESS | POINTED TOE HEELS | ALINTA TOP HANDLE BAG

 

Let’s just say, getting into this dress required a little effort (and maybe some help). The structured fabric is so flattering—it hugs in all the right places and gives that chic hourglass silhouette. I paired it with sheer pantyhose for a polished, timeless look. And the straps? Totally removable for versatility.

 

AUDRINA BLACK DRESS | POINTED TOE HEELS

 

This one was much easier to zip up (thankfully). Similar in fit to the Em Dress, it has the same sculpted bodice and hip-hugging silhouette but with the addition of elegant long sleeves.This dress practically screams holiday party. Anyone need a plus one for their soirée?

 

3. Reformation: Sale Picks

 

Here’s a roundup of some similar styles that I love from Reformation:

 

MAYVE KNIT DRESS

 

DEFINA KNIT DRESS

 

DANA KNIT DRESS

 

Holiday dressing is all about feeling confident and chic, and these dresses deliver on both fronts. From structured silhouettes to playful hemlines, there’s something for everyone. In my opinion, whether you’re attending a lavish party or hosting your own festive gathering, a classic little black dress will never steer you wrong. 

 

Head over to my Instagram for more holiday outfits inspiration, and find all my top festive picks linked on my LTK!

Current Favorites: 8 Sustainable, High-Quality Pieces to Invest In

TOP | SKIRT | SHOES 

I get asked all the time what I’m wearing, so here it is—my current favorites. These nine essentials blend timeless style and lasting quality, making them perfect for gifting (or keeping). From cozy sweaters to statement dresses, here’s a little inspiration to make this season feel extra good.

 

1. Cove Cashmere Oversized Crew

SWEATER 

This cashmere crew is basically my answer to winter. Soft, roomy, and just the right amount of slouchy, it’s one of those sweaters you’ll never want to take off. I’ve been pairing it with jeans for an easy, relaxed vibe, but it also layers beautifully under a coat when you need to feel extra cozy. And since it’s made from recycled cashmere, it’s as sustainable as it is snuggly.

 

2. Em Black Dress

DRESS | SHOES (SIMILAR)

Consider this the little black dress that isn’t trying too hard. The velvet fabric and pearl details add just the right amount of glam, but it’s still totally wearable. I styled it with sheer tights and heels for an evening out, and it had that effortless, “oh, I just threw this on” vibe that we all secretly love. Bonus points for the pockets—because who doesn’t love a dress with pockets?

 

3. Relaxed Crewneck T-Shirt

WHITE TEE | JEANS | SWEATER 

You wouldn’t think a white tee could spark joy, but here we are. This one’s made from organic cotton and has that perfect fit—not too tight, not too loose. I wear it with high-waisted denim or layer it under jackets, and it never fails to pull an outfit together. It’s the ultimate low-key essential that makes you feel like you put in way more effort than you did.

 

4. Jacket with Peter Pan Collar

JACKET | JEANS (SIMILAR)  | CREW NECK JUMPER

This cropped jacket has that retro, slightly playful vibe that just works. The Peter Pan collar and cropped cut make it feel a little different, a little elevated. I’ve been styling it with a mini skirt and boots, giving off some understated Jackie O energy. Made with certified leather, it’s a nod to classic style that doesn’t compromise on quality.

 

5. Audrina Black Dress

DRESS | HEELS (SIMILAR) | BAG 

 

For winter evenings when you want to feel both cozy and a bit dressed up, this black velvet mini is the one. The high neck and pearl details give it a touch of old-school glam without going overboard. I’ve paired it with ankle boots for a more laid-back look, but it’s equally perfect with heels. It’s one of those dresses you’ll keep in rotation because it just works.

 

6. Fernando Wide Leg Linen Pant

SWEATERPANTS (SIMILAR)  | SHOES

These wide-leg pants have that effortless “I could be on holiday, but I’m just here for brunch” vibe. Made from lightweight linen, they’re a dream with a tucked-in tee or a chunky sweater. Breezy, comfortable, and a bit of an unexpected winter staple—they’re the kind of pants that work for all seasons, which we love.

 

7. Short Trench Coat Jacket

COAT | SKIRT | BOOTS 

This is the trench coat’s cooler, younger cousin. I throw it over jeans, skirts, whatever really, and it always manages to pull things together. The classic trench details meet a more casual, cropped cut, making it a piece you’ll want to keep on hand for those in-between weather days. It’s timeless, versatile, and effortlessly cool.

 

8. Olive Super Lo-Rise Mini Skirt

SWEATER | SKIRT | SHOES (SIMILAR)

This mini skirt is equal parts fun and nostalgic, with a low-rise fit that brings a bit of ’90s flair. I’ve been styling it with oversized sweaters and boots for that relaxed, balanced look that doesn’t take itself too seriously. Made with sustainable materials, it’s the perfect blend of trendy and timeless—a playful staple that’ll keep things interesting.

So there you have it—my top nine pieces that are keeping my wardrobe festive without going full-on holiday. For more outfit inspo and styling ideas, make sure you’re following along on Instagram and LTK. And if you haven’t already, join the newsletter—there’s plenty more exclusive finds and seasonal favorites coming your way, and trust me, you’ll want to be in on it.

The Layers I’m Living In This Season: Cozy Jackets, Sweaters, and Pullovers from Varley

The Layers I’m Living In This Season: Cozy Jackets, Sweaters, and Pullovers from Varley

WHITE TEE  | JEANS PULLOVER 

Layering is an art form. You want to feel snug and stylish without looking like you’re prepping for an arctic expedition. London’s moodiness this time of year demands layers that are versatile, cozy, and polished.

Enter: my current Varley favorites that I’ve developed an emotional attachment to. 

There is quite literally not a day that goes by that I am not wrapped in something from Varley. I’m currently sat in the Slim Cuff Pant, that I now have two pairs of because they changed my life. However as they’re my comfort clothes they’re mostly worn when I’m working from home, lounging or running errands – three activities that consume most of my life and yet I somehow have very few photos in them. But we’re working with what we’ve got! 

 

The Wilkins Sherpa Puffer Jacket:

TOTE BAG | PULLOVER | PUFFER JACKET

This is one of my favourite “I’m going to pilates” looks when I am not going to pilates. As you can see I’m really leaning into the brown tones and Varley has a strong offering on this front.  

The Blossom Mock Neck Cashmere Sweater:

BOOTS (SIMILAR) WAX JACKET  |  SWEATER

If you squint you can just see the Blossom Mock Neck Sweater that I had layered under my Barbour here. This knit has an English country side/Scottish fishing village vibe that I love. It makes me want to own sheep. Its also a perfect layering piece, sleek enough to fit under any kind of jacket or coat.

The Mentone Half-Zip Knit Pullover: 

JEANS PULLOVER | HEELS

Half zips have taken over the internet and this one is my favourite one. I’ve had it for over a year, worn it consistently and it still looks like the day it was born. It also comes in multiple colours – I’m feeling like I need it in cream.

Skyla Funnel Neck Knit Pullover: 

COAT | PANTS | PULLOVER 

The neck line on this sweater elevates every look you pair it with. I’m rather dressed up in this shot (taken from one of my styling Reels) but I often wear this with my track pants and feel dressed up. 

The Mondain Cable Knit Sweater: 

 LEGGINGS| SNEAKERS | SWEATER

You need a cable knit sweater. Thats written down somewhere. This one is perfectly weighty and the green colour is immaculate.  

 

LEATHER JACKET | SCARF | BOOTS  

So, If you’re in the market for some timeless layers that’ll carry you from now through winter, these are the pieces you’ll want on standby.

You can find them all linked over on my LTK, and if you want more layering ideas (I’m bringing out my coat collection), follow along on Instagram for a dose.

© Laurie Ferraro 2018